BRANDING PROCESS

This is more than a logo and catchy tagline. This branding project offers a new and sturdy platform that encourages respectful working relationships to deliver the brand promise consistently, and supports the community’s effort to establish and sustain their reputation. It will provide marketing direction for many community organizations within Lafourche Parish. It will identify new opportunities for programs that can unite and grow local businesses. It will give everyone something to rally behind.

Discovering the Lafourche parish Story

The branding project is using qualitative and quantitative research from inside and outside of Lafourche Parish. The research is focused on learning about Lafourche Parish mostly from the people that know it best – residents, businesses, leaders and our neighbors.

TELLING THE LAFOURCHE parish STORY

Community storytelling involves a lot of different tools. Sometimes it is advertising, but other times it may be a public art project. The Lafourche Parish story is deep and rich and can be told in many ways. This project will help create ways for everyone to be storytellers in their own way.

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