WHY BRANDING?

Lafourche Parish is a place worth bragging about. As we seek opportunities to grow our economy and enhance the quality of life for residents and businesses, we must do so in a manner that preserves the beautiful character of the community we all love.  We must also actively manage our community’s image. The more attractive a community that exists of Lafourche Parish, the more successful we will be at the recruitment of new jobs, increased retail sales receipts, increased restaurant sales receipts and tourism revenues. 

Destination branding is about creating a unified story we can all share that positively affects our reputation. It allows us to market Lafourche Parish outwardly so we are leveraging what makes us unique and attractive. Unlike traditional and familiar consumer product brands, a destination brand is not limited to one organization. We all share it. We all are responsible for delivering the many experiences that can be found throughout our community, from our downtown and parks to our restaurants and businesses. Everyone is part of the Lafourche Parish brand.